Fill next term with the families who loved this one.

An hour after a camp ends — or the last session of a weekly programme — every confirmed family gets a short, styled email: how was it, with five star links. One tap opens a review page that needs no sign-in. If they do not answer, one reminder goes five days later, and never a third.

The page asks two kinds of question. A star rating and a comment that can be shown to other families, with a tick box for that consent. And three private questions only you see: what went well, what would you change, would you book again.

Every booking creates or refreshes a contact for the parent: their children, their bookings and what they have paid, read live from the bookings rather than copied into a second list. A family who books for a third summer is one contact with three years of history, not three rows. When a family erases their data, the contact empties itself.

Each contact shows whether they have opted in to camp news and when. You can record consent by hand with a note — a parent who asked at the desk, say — and the record keeps the how and the when, because one day someone will ask.

Write a campaign in the dashboard and drop in merge tags — the parent's first name, the children's names — and a camp card. The card pulls the dates, the price, the places left and a booking link at the moment of sending, so "6 places left" is true when it lands. Send to everyone opted in, or only to the families from particular camps.

Campaigns go only to contacts with recorded consent who have not unsubscribed, through their own outbox, drained on a schedule, and never mixed with booking emails. A confirmation, a pass or a receipt is never held up behind a newsletter, and a newsletter can never be mistaken for one.